Both platforms work. The right first choice depends on one question: are people already searching for what you sell?
Choose Google first if…
- Customers search when they have a problem (plumbers, dentists, lawyers)
- Your service is urgent or high intent
- You can answer the phone quickly
Choose Meta first if…
- You sell something visual or new to people
- You have a strong intro offer
- Your customers are easy to describe by age, interest or location
Google captures demand. Meta creates it.
Most businesses eventually run both. Start with the one that matches your customers, prove it works, then expand.
Want help putting this into practice? Book a free call with our team.
